FOR IMMEDIATE RELEASE – CONTACT: Heather Farish, (703) 739-9472
Alexandria, VA — 440 Group , a full service direct response agency, has been selected by Redline Strategies to direct market their Bigkid SecureDrive® Secure Operating System, an easy-to-use flash drive that provides a secure computing environment for kids to learn and grow safely.
“As parents, we want computers to help our kids thrive but the truth is people are using computers to expose our kids to the worst junk imaginable,” says
440 Group President Nick Cirmo. “This product is a game changer, finally allowing parents to be in control.” Redline Strategies President Thomas Lash designed the Big Kid Secure Drive to give his four children the same secure computer protection that he enjoys at the office. “There’s no software to install. Just plug the drive into any PC with a USB port, reboot, and your kids are in their own protected environment where you call the shots,” says Lash.
440 Group plans to target direct to consumer sales through 60 and 120 second DRTV spots followed by radio and print. “This product has tremendous international potential and we have already fielded interest from Japanese and South Korean distributors,” says Mr. Cirmo.
“We did our due diligence and chose
440 Group as our agency because of their vast experience in U.S. and international direct response campaigns,” says Lash.
440 Group is a full-service direct response agency and has been serving marketers since 1989.