About Us

440 Group is a unique marketing firm whose sole purpose is to assist our clients in building profitable campaigns and businesses through direct response marketing. Our success depends on our client’s success. We’re the brains and management behind many top performing direct-to-consumer campaigns and provide the same high level of marketing expertise to Fortune 500 companies and start-ups alike. Matter of fact, we’ve taken many start-ups to millions in sales. We perform in all aspects of direct response, including television (infomercials and spots), radio, print and web.

Founded in 1989, we know what does and doesn’t work in the world of direct marketing. 440 Group believes that every successful direct marketing campaign must be approached with the target consumer solely in mind. It may sound strange, but it doesn’t matter what we think. The perception of the customer is where the focus must be and is the absolute key to successful direct marketing. In order for your product or service to be successful, your advertising must result in a response from the target consumer. Will the consumer find enough benefit in the offer to respond then place an order? If not, then the effort has failed. Does your product provide a real solution to a problem the consumer may have? It must or you will not create a sale.

Only Top Professionals on Your Campaign

Ever product, service and campaign is unique. Because each is unique, every campaign needs specialized care at every step. Many service providers and agencies use a cookie cutter approach to direct marketing – Let’s throw it against the wall and see if it sticks! These techniques may have worked in the past but they don’t work now. Every single aspect of your campaign needs attention. As we say, we need to get 10 out of 10 things correct. We have seen many campaigns that have failed solely through lack of attention and poor service. When you work with 440 Group, you work with only the top professionals in direct response. Whether it’s one of our highly experienced team members or a managed outside vendor, with 440 Group only senior-level professionals work on your account.

What is the Significance of 440 in 440 Group?

A well-run direct response marketing campaign is very much like a well-rehearsed orchestra. In the launch and management of a campaign, all aspects must be in “tune” or the endeavor will certainly fail. 440 Group name derives from the perfect pitch of a note which is 440 HZ (or Hertz). Our job as an accredited and acclaimed marketing agency is to orchestrate success for our clients, and just as a conductor oversees that his musicians are performing at their peak, so too does the 440 Group conduct and manage your campaign. President & Managing Owner Nick Cirmo (bio here) is one of the most respected and innovative people in U.S. and international direct marketing and a popular speaker on all subjects direct response. He and his team of experts are ready to assist you in every aspect of your direct marketing needs. Set up a phone consultation today!